One of the most beneficial things taught to me in design school was the importance of process. I thrive with process. One of the key steps in any design project for me is doing research. After talking to my client, picking up on key adjectives and goals, and mind-mapping based on the information, I start researching.
One of my most recent freelance projects was a women's conference for a church. I was thrilled to work on a project like this! The girl who hired me for this gig, I worked with at my last job. Since I left, she and her husband moved to Canada, and she works at a church that is actually part of the fellowship of our last church home. Sorry if that is confusing! She was such a joy through this process, and I deeply appreciated that she trusted me to do my thing.
There was something great about doing the designs for this conference. I worked at a large church for awhile, and have done a lot of freelance for other churches as well. We've always had the target audience of men, so I haven't really gotten the chance to have women as the target audience for a large scale branding project. Maybe I was just excited because I'm a woman? I don't know. It was fun!
Their team wanted something fun and pretty, but it also needed to have staying power. After going through the steps of my design process, I headed in the direction of floral etchings, bold colors, and a classic font for the final design. My inspiration board (above) might seem all over the place, but it really helped me narrow down to the final design theme. We were all really happy with the end result, and I'm excited to share it in a few weeks!