I'm pleased to introduce you to Caroline of Lina Lulu Paperie! You seriously need to check out her etsy shop. She just added some new spring designs and I'm hoping to purchase one for our new apartment when we move later this summer!
I met Caroline many years ago, when I was visiting friends at the college I attended freshman year. She ended up living on the same wing I had lived on, so whenever I visited I saw Caroline! I found out she was a design major and was impressed with her skills, so I started following her work early on. So, grab some coffee or tea, whatever your fancy, and enjoy learning about Caroline!
Tell us 5 random facts about you.
1. I love potatoes, all kinds - baked, au gratin, french fries, etc - LOVE them all.
2. I have gone skydiving - crazy and really cool experience.
3. I love traveling, and would love to travel more internationally.
4. I like to make up jingles or songs for everyday situations, mostly my husband hears these and often will back me up with some great harmony and falsetto -what a man!
5. Growing up I wanted to be a zoologist, I just really love animals.
What led to you becoming a designer?
I grew up with both parents being designers and lovers of culture. They would implement design and art in our everyday life. Whether on a rainy day learning pastels, receiving art kits for presents, or going to the art museum as a family outing - I feel like design always touched some part of my life, and I couldn’t get enough!
After really considering I had the talent and realizing I was happiest when I was creating art, I chose graphic design as part of my path. I loved all my art classes and wish I could have fit more into my schedule both at school and even now.
How did Lina Lulu Paperie get started?
I have always had a love for paper and stationery. As a kid I would make bookmarks, cards, and letterheads for myself. I loved writing and receiving cards. There is something so lovely about receiving mail and identifying someone's handwriting. Along the same vein, I have always enjoyed the shape of cursive letters, and have been curious to learn calligraphy. I formally took a class in 2013 learning the Spencerian style and fell more deeply in love with letter forms.
Lina Lulu Paperie it self was then born out of few things: My love for stationery, my love of calligraphy, and (the biggest one being) my love for creating art with my hands. At the time I started my business, my day job had me doing more technical “design” and not much “from-scratch” concept and design work. Honestly, most days I felt drained from just sitting at the computer. I needed an outlet, away from staring at a computer and that was all my own-strictly for me. Thus I began the journey to being my own boss/ business owner.
Why do you do what you do?
I feel the happiest and most at peace when I am creating. Getting to do what I love and gives me peace while still earning a living - not everyone gets to do that. I’m going to keep fighting for that privilege and thankful that I can.
What advice would you give to someone wanting to be a designer?
I would say don’t just peg yourself in one spot of design when you are first starting out. Learn studio arts like painting, drawing, or even jewelry making - you’ll be surprised how much they affect and influence your design work. Learn from the greats of the past and see what the greats of the present are working on. If you like a genre or style, own it. Just because it’s trendy doesn’t mean you have to be doing it. Be fearless and humble but know your worth, and charge for it. (I struggle with that most often). Your time is valuable and so are your concepts and work. Remember to collaborate every once in a while, you learn so much about yourself when you work with others and you learn more about your craft. I think that covers it for now...
What are you looking forward to this year?
Personally, I feel like I have little trips and motivations planned that I’m really looking forward to. Among those little motivations is celebrating a whole lot of friends and family with upcoming weddings, birthdays, babies, and just everyday life.
Professionally, I’m excited to have a fuller line in my shop for the first time and seeing what shape that takes on this next year.
If you could collaborate with anyone, who would it be?
The artist Edward Gorey. His style has had a heavy influence on my illustration aesthetic and I would of loved to work alongside him and learn from him. Someone alive, would be Jen Gotch from Ban.do - I love how colorful and funky their line is and her style. As like artist, Emily McDowell, Anna Bond, or Dana Tanamachi and it would be more like to watch their work process as they all have very different but defining styles.
What influences your creativity?
It comes from a lot of places. First being from my Creator - I’m so thankful God has allowed us to see color, and has passed along his amazing artistry so we may experience it. I love being outdoors, and though I adore sketching in black and white - I love color and how many ways it can transform something. Music and word play heavily influence my work too - I love how music can set a mood, and lyrics are a fun way to practice calligraphy.
Favorite instagram account(s) or blog(s) to follow?
This list could go on forever but ones I check everyday:
A Beautiful Mess | @abeautifulmessofficial
logodesignlove.com | @LogoDesignLove
andkathleen.com | @andkathleen
ohsobeautifulpaper.com | @beautifulpaper
What is your favorite project/thing you've done?
My favorite projects always involve me getting to incorporate some type of hand-done work in them.
As far as favorite overall project, I loved working on my wedding invites. Is that too cheesy to say? It took me a while (like weeks and millions of designs later) to really hone in on what I personally wanted, and not just what was trendy at the time. I love the blind emboss and the orange and gold accents. Everytime I see that font, Samantha, on a project I feel a sweet reminder it was apart of our day. I’m a werido but I couldn’t be more happier with everything about them (sigh)