Have You Met: Caroline

I'm pleased to introduce you to Caroline of Lina Lulu Paperie! You seriously need to check out her etsy shop. She just added some new spring designs and I'm hoping to purchase one for our new apartment when we move later this summer!

I met Caroline many years ago, when I was visiting friends at the college I attended freshman year. She ended up living on the same wing I had lived on, so whenever I visited I saw Caroline! I found out she was a design major and was impressed with her skills, so I started following her work early on. So, grab some coffee or tea, whatever your fancy, and enjoy learning about Caroline!

Have You Met: Caroline // Lina Lulu Paperie

Tell us 5 random facts about you. 
1.  I love potatoes, all kinds - baked, au gratin, french fries, etc - LOVE them all.
2.  I have gone skydiving - crazy and really cool experience.
3.  I love traveling, and would love to travel more internationally.
4.  I like to make up jingles or songs for everyday situations, mostly my husband hears these and often will back me up with some great harmony and falsetto -what a man!
5.  Growing up I wanted to be a zoologist, I just really love animals.

Have You Met: Caroline // Lina Lulu Paperie

What led to you becoming a designer? 
I grew up with both parents being designers and lovers of culture. They would implement design and art in our everyday life. Whether on a rainy day learning pastels, receiving art kits for presents, or going to the art museum as a family outing - I feel like design always touched some part of my life, and I couldn’t get enough! 

After really considering I had the talent and realizing I was happiest when I was creating art, I chose graphic design as part of my path. I loved all my art classes and wish I could have fit more into my schedule both at school and even now.

Have You Met: Caroline // Lina Lulu Paperie

How did Lina Lulu Paperie get started? 
I have always had a love for paper and stationery. As a kid I would make bookmarks, cards, and letterheads for myself. I loved writing and receiving cards. There is something so lovely about receiving mail and identifying someone's handwriting. Along the same vein, I have always enjoyed the shape of cursive letters, and have been curious to learn calligraphy. I formally took a class in 2013 learning the Spencerian style and fell more deeply in love with letter forms.

Lina Lulu Paperie it self was then born out of few things: My love for stationery, my love of calligraphy, and (the biggest one being) my love for creating art with my hands. At the time I started my business, my day job had me doing more technical “design” and not much “from-scratch” concept and design work. Honestly, most days I felt drained from just sitting at the computer. I needed an outlet, away from staring at a computer and that was all my own-strictly for me. Thus I began the journey to being my own boss/ business owner.

Have You Met: Caroline // Lina Lulu Paperie

Why do you do what you do? 
I feel the happiest and most at peace when I am creating. Getting to do what I love and gives me peace while still earning a living - not everyone gets to do that. I’m going to keep fighting for that privilege and thankful that I can.

What advice would you give to someone wanting to be a designer? 
I would say don’t just peg yourself in one spot of design when you are first starting out. Learn studio arts like painting, drawing, or even jewelry making - you’ll be surprised how much they affect and influence your design work. Learn from the greats of the past and see what the greats of the present are working on. If you like a genre or style, own it. Just because it’s trendy doesn’t mean you have to be doing it. Be fearless and humble but know your worth, and charge for it. (I struggle with that most often). Your time is valuable and so are your concepts and work. Remember to collaborate every once in a while, you learn so much about yourself when you work with others and you learn more about your craft. I think that covers it for now...

Have You Met: Caroline // Lina Lulu Paperie

What are you looking forward to this year? 
Personally, I feel like I have little trips and motivations planned that I’m really looking forward to. Among those little motivations is celebrating a whole lot of friends and family with upcoming  weddings, birthdays, babies, and just everyday life. 

Professionally, I’m excited to have a fuller line in my shop for the first time and seeing what shape that takes on this next year. 

Have You Met: Caroline // Lina Lulu Paperie
Have You Met: Caroline // Lina Lulu Paperie

If you could collaborate with anyone, who would it be? 
The artist Edward Gorey. His style has had a heavy influence on my illustration aesthetic and I would of loved to work alongside him and learn from him. Someone alive, would be Jen Gotch from Ban.do - I love how colorful and funky their line is and her style. As like artist, Emily McDowell, Anna Bond, or Dana Tanamachi and it would be more like to watch their  work process as they all have very different but defining styles.

What influences your creativity? 
It comes from a lot of places. First being from my Creator - I’m so thankful God has allowed us to see color, and has passed along his amazing artistry so we may experience it. I love being outdoors, and though I adore sketching in black and white - I love color and how many ways it can transform something. Music and word play heavily influence my work too - I love how music can set a mood, and  lyrics are a fun way to practice calligraphy.

Have You Met: Caroline // Lina Lulu Paperie

Favorite instagram account(s) or blog(s) to follow? 
This list could go on forever but ones I check everyday:
A Beautiful Mess | @abeautifulmessofficial
logodesignlove.com | @LogoDesignLove
andkathleen.com | @andkathleen
ohsobeautifulpaper.com | @beautifulpaper

Favorite Instagrams:
@shopbando
@fig2design
@shereadstruth
@studiodiy
@woodnotephotography
@catsofinstagram

What is your favorite project/thing you've done? 
My favorite projects always involve me getting to incorporate some type of hand-done work in them.

As far as favorite overall project, I loved working on my wedding invites. Is that too cheesy to say? It took me a while (like weeks and millions of designs later) to really hone in on what I personally wanted, and not just what was trendy at the time. I love the blind emboss and the orange and gold accents. Everytime I see that font, Samantha, on a project I feel a sweet reminder it was apart of our day. I’m a werido but I couldn’t be more happier with everything about them (sigh)

Have You Met: Caroline // Lina Lulu Paperie
Have You Met: Caroline // Lina Lulu Paperie

Coffee or tea?
Tea, most days. I go through seasons of liking/needing coffee, but tea is always my go to, especially chai and a good peach tea. 

Find Caroline!

Instagram @cehutch98/@linalulupaperie
Twitter: @linalulupaperie
linalulupaperie.com
www.etsy.com/shop/LinaLuluPaperie

Finished Project: Radiant

A few weeks ago, I shared the inspiration board for a fun freelance project I was working on. Today I want to share with you the final images! Like I said before, this was a fun out of the ordinary project for me. I am totally in the comfort zone of designing for churches but I hadn't done anything geared just for women.

Finished Project: Radiant // brianakapper.com

It's funny. I've been done with this project for a couple months now, and there are still things I might tweak on it. That's the hard part about design for me. I never feel finished. Is anyone else like that? Bueller?

Coming this Friday: the next post in my Have You Met Series! I'm excited to introduce you to my friend Caroline. She is seriously talented and it has been so fun watching her side business grow. See you then!

A Designer's Bookshelf

Over the years I’ve spent a lot of time and money on design books. A lot of them were ones I needed to buy for class, while others were recommend to me by friends. As a professional designer, I find it extremely beneficial to always be refreshing your basic skills. Books have always been helpful for me to further my education, understand history and purpose, and really just for inspiration in general. 

A Designer's Bookshelf // 9 books to read if you're a graphic designer

I’ve picked out nine books from my shelf to share that I hope other designers will find helpful. Check and see if your local library has them if you do not have the money, but I would recommend investing in building a design library. I've enjoyed referencing some of these books again and again, and am always looking to expand my shelf.

A Designer's Bookshelf // 9 books to read if you're a graphic designer

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students. This is hands down one of my favorite books. It’s a book not just for designers, but for anyone who has to deal with type. Read this book. Learn rules of typography.

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design. I bought this in school, but thankfully I had instructors who taught everything in it. I would recommend this to someone who is a “self-taught” designer, or to anyone wanting to refresh their layout skills.

Type and Typography. I’m just going to go ahead and say this. If you didn’t take a typography class and you are a designer, buy and read this book. It explains basically everything you need to know about type and typography, as the title states. This book is on my “read again soon” list.

A Designer's Bookshelf // 9 books to read if you're a graphic designer

Meggs' History of Graphic Design. A little piece of full disclosure on my part. I somehow got out of taking the graphic design history class in college. One of my professors found out and said, “Briana, you have to read this book before you graduate if you want to be a designer.” So I bought it. I’m still reading it though…oops!

Marks of Excellence: The History and Taxonomy of Trademarks. This changed everything. From an editorial review listed on the Amazon page, “The indulgence of the coffee-table format is combined in this book with an intelligent and comprehensive text to create a reading experience properly saturated with looking.” Yep.

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition. I own the 3rd edition of this book, which seems to have better reviews than the 4th one, but none the less. I love process so I enjoy this book. Some people would rather check this one out from the library though. If you have anything to do with branding–ranging from building a brand or keeping people in line with a brand–I would say read it at least once. It was helpful.

A Designer's Bookshelf // 9 books to read if you're a graphic designer

Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines. BUY THIS EVERYONE. This has singlehandedly been the most useful book I’ve ever purchased, mainly for deciding on freelance pricing. Every time I get a chance to read a bit, I learn something new. Just buy it.

The Leap Year Project: Learning to Risk & Risking to Learn. This isn’t a design book, but it’s so inspirational. Victor’s story is encouraging, challenging, risky, and empowering. I can’t say enough good things about this book and Victor. Peppered throughout the book, is the story of so many people who took a leap in 2012. Click the title to buy the book and to sign up for a newsletter leading up to LYP 2016.

Just Design: Socially Conscious Design for Critical Causes. Not limited to graphic design, but design in general. I just enjoyed reading this book for fun. It ended up being inspiring though–seeing how others think and the solutions they came up with for various projects.

I hope this was a somewhat helpful list. Keep in mind, these are my own opinions about these books. Some of these books I hated the first time I looked through them, and later learned to deeply appreciate. Like I mentioned before, I think it's important as designers to keep refreshing your basic skills. What books would you recommend? 

Inspiration Board: Radiant

One of the most beneficial things taught to me in design school was the importance of process. I thrive with process. One of the key steps in any design project for me is doing research. After talking to my client, picking up on key adjectives and goals, and mind-mapping based on the information, I start researching.

Inspiration Board: Radiant // brianakapper.com // Briana Kapper is a graphic designer who loves freelancing for small brands and churches.

One of my most recent freelance projects was a women's conference for a church. I was thrilled to work on a project like this! The girl who hired me for this gig, I worked with at my last job. Since I left, she and her husband moved to Canada, and she works at a church that is actually part of the fellowship of our last church home. Sorry if that is confusing! She was such a joy through this process, and I deeply appreciated that she trusted me to do my thing. 

There was something great about doing the designs for this conference. I worked at a large church for awhile, and have done a lot of freelance for other churches as well. We've always had the target audience of men, so I haven't really gotten the chance to have women as the target audience for a large scale branding project. Maybe I was just excited because I'm a woman? I don't know. It was fun!

Their team wanted something fun and pretty, but it also needed to have staying power. After going through the steps of my design process, I headed in the direction of floral etchings, bold colors, and a classic font for the final design. My inspiration board (above) might seem all over the place, but it really helped me narrow down to the final design theme. We were all really happy with the end result, and I'm excited to share it in a few weeks!

Adventure: Living Letter Press

Back in November, Aaron and I had the pleasure of attending a workshop at Living Letter Press. We both took printmaking classes in college, love weird historical things, and enjoy learning about all types of various printing methods. This was a true treat for me, because I do 97% of my design work on a computer. It was so refreshing to be back in a studio environment.

Adventure: Living Letter Press

John led our class, and we really enjoyed asking him questions about his life and how he got to where he is today. Living Letter Press is a little gem in Champaign. Now I'm craving an adventure over there.

Adventure: Living Letter Press
Adventure: Living Letter Press
Adventure: Living Letter Press
Adventure: Living Letter Press
Adventure: Living Letter Press

So, this was a holiday card workshop, which I was super excited about. We never sent out the cards though...we were kind of too busy writing thank you notes from our wedding. Next year!

Adventure: Living Letter Press
Adventure: Living Letter Press
Adventure: Living Letter Press